Light Matters: Europe’s Leading Light Festivals
In mid autumn, when the nights get longer in the northern hemisphere, we encounter numerous light festivals. And indeed, within the last ten years, more and more light festivals have globally emerged. The reason for the success of light festivals is simple, as the German curator Bettina Pelz concludes: “It’s actually fairly easy, because whenever you do something with light in cities in the night, then people do come. If you do it good, they come twice.”
As Pelz points out, light is an apt medium for evening events, since it easily attracts people. Communities have discovered the potential of lighting for city marketing, and the closer they plan their date to Christmas, the more they merge their illumination with the festive blinking lights of commercial Christmas markets.